Burger King Trolling: The Chicken Sandwich War is in full swing.
By supporting the LGBT community, the brand sneers at the Chick-fil-A network, known for its complex attitude towards the topic.
Chick-fil-A, the largest American chain of restaurants in the chicken sandwich segment, was once again lightly trolled by a competitor. Burger King took this opportunity to issue a series of tweets in which it explicitly pokes fun at a company with a history of difficult relationships with the LGBT community.
In a Twitter post on June 4, Burger King announced the Human Rights Campaign’s action, a civil rights charity. For every Ch’King chicken sandwich sold during June, the company will donate 40 cents to the organization. This way, each visitor can contribute to Pride Month with a bite to eat with their favorite meal.
To hold a charity event seemed to the brand a little text of the tweet in brackets emphasized that the sandwiches are sold “even on Sundays.” not a subtle nod to rival Chick-fil-A. Their restaurants are traditionally closed on Sundays due to the religious beliefs of the owners.
Chick-fil-A CEO Dan Cathy is known to have voiced his negative assessment of same-sex marriage on more than one occasion, arguing that the company supports “the biblical definition of family. While the brand has tried to distance itself from such ideas in recent years, Burger King has not failed to recall its ambiguous attitude towards the LGBT community.
Among fast-food restaurants, the fight in the chicken sandwich category is in full swing. In 2019, the Popeyes chain “shot” with its version of this popular dish, after which competitors assessed the prospects and the war broke out in earnest. Chains such as Wendy’s, McDonald’s and KFC, Shake Shack have appreciated the growing popularity of chicken and introduced updated versions of their chicken sandwiches; many chains have introduced this dish to the menu. And Burger King introduced the Ch’Kin novelty, which replaced the regular chicken sandwich, in February 2021.
In a highly competitive market, companies are struggling to grab a larger share. And in winning the favor of fast food lovers, all means are reasonable so that buyers can look forward to many more funny picks from the brands.
