Insiders are talking about an excellent fourth quarter for the HubSpot marketing platform
According to Jefferies analysts, the fourth quarter was positive for the HubSpot Inc. (HUBS) marketing platform. Made such conclusions based on an interview with one of the company’s partners. Unfortunately, there is no evidence of these words yet, but the news led to a 9% increase in HubSpot quotes at the auction on January 24.
At the auction on November 25, the HubSpot Inc. stock adjusted to $435.11. Jefferies analysts interviewed with one of HubSpot’s partners, whose name is a partner of one of the highest levels (there are four of them in the company). An unnamed source said that in the fourth quarter of 2021, HubSpot’s business demonstrated average seasonal growth.
Good news compared to the third quarter when growth did not match the usual seasonal indicators. In particular, that business went according to plan in October and November and was slightly “stronger” in December. As a result, according to preliminary estimates, the quarterly growth year-on-year will be about 30-40%.
Became possible thanks to new customers and additional sales based on interviews; Jefferies analysts assume that the positive dynamics of HubSpot will continue during 2022. In addition, new software products will contribute to growth; at the end of last year, the company launched HubSpot Payments to manage digital payments.
Recall that the company’s main products are software for creating online content, customer relationship management (CRM), solutions for customer service and content management systems, the Operations Hub tool for viewing multiple sources in a single unified system.
The pandemic was a growth factor for such applications, but in the current conditions, the growth of HubSpot may not be as fast due to the recovery of social activity.
