VIZIO Holding Corp. (NYSE: VZIO) received positive reviews from financial publication Barron’s.was the reason for the growth of VIZIO quotes by 6.95% to $ 20.92 at the auction on September 27. The market capitalization was $ 3.91 billion. Barron believes Vizio could be an investment destination in the burgeoning streaming TV industry.
The reason is the increasing popularity of internet-connected intelligent TVs. They make TV boxes like Amazon Fire TV and Google Chromecast unnecessary. As a manufacturer of smart TVs and the operating system for them, Vizio is the beneficiary of this trend. In this market in the US, Vizio is the leader – 93% of TV viewing time on the Vizio SmartCast operating system. In the second quarter, Vizio’s revenue grew by 146% YoY, to $ 65.5 million. In addition, the number of active accounts increased by 43%, to 14 million. Vizio spent seven years developing the operating system and invested hundreds of millions of dollars in its creation and marketing.
At the same time, Vizio itself may become a target for purchase by more prominent players. Vizio continues to expand the share of software and services sales in its business structure. Previously, Roku started as a hardware manufacturer but now receives a significant percentage of its revenue from software sales and advertising. Currently, Vizio shares have increased risk volatility.
For sustainable growth, a company needs to demonstrate further audience growth and improved financial performance. If the company improves margins and continues to grow its audience, VIZIO quotes could get a positive boost. Vizio will publish the following quarterly report on November 3, 2021. At the end of the quarter, a loss of $ 0.25 or a profit of up to $ 0.11.
