LiveRamp Holdings has a new video streaming tool
The marketing analytics platform LiveRamp Holdings Inc. (RAMP) has introduced a new solution for marketers who work with video streaming services and Internet-connected TV (CTV). Unfortunately, there is still an acute shortage of such solutions in this market, and LiveRamp has the opportunity to expand its share in this attack.
Video streaming services are one of the most promising areas for the entertainment industry. However, there are still few tools for CTV that allow you to analyze user preferences, set up advertising companies, and send targeted offers. Meanwhile, marketers are looking for a solution that will provide CTV with the same opportunities that are now available in other segments of the advertising market, for example,
in social networks. LiveRamp is moving in this direction and, on October 12, 2021, presented a corresponding solution called LiveRamp TV. The new integrated TV platform LiveRamp TV provides the ability to identify preferences and other user data while maintaining confidentiality and scalability.
The idea of LiveRamp is to unite all participants of the process on one platform: from application programmers and data providers to brands and agencies that determine the goals and ways of implementing marketing programs.
According to LiveRamp management, interest in such solutions was high, and the company’s customers repeatedly asked about such tools. Therefore, LiveRamp expects a rapid increase in sales of a new set of keys for CTV.
In addition, there may be an influx of new customers attracted by LiveRamp TV‘s potential to fine-tune the flow of advertising offers for strictly defined audiences. At the auction on October 12, the RAMP stock was worth $51.07.
