Meta Platforms is testing paid Instagram subscriptions

Meta Platforms Inc. (FB) is taking another step towards attracting exclusive content creators. The company-owned social network Instagram will soon begin testing the paid subscription service. According to Meta Platforms, Instagram bloggers will set up a paid subscription in their profile and make their income from the account more predictable. 

Thus, the company intends to attract more authors to its platform, who can now earn from advertising on their blog and a regular subscription. In turn, subscription users will receive additional content, for example, private live broadcasts. In addition, Meta Platforms is exploring ways to expand its reach, including investing heavily in the metaverse. Attracting content authors is another step that provides financial incentives for account holders who already work on the platform and those just planning to do it. 

Last year, Meta announced that it plans to pay content creators more than $ 1 billion by the end of 2022. The company has no difficulty obtaining advertising money because it is ready to share it with content creators. With Alphabet and Amazon, Meta Platforms occupy 90% of the digital advertising market, 2021 at more than $760 billion. In the future, Meta intends to create an additional segment of this market related to virtual, augmented, and mixed reality technologies. Financial potential of advertising in the metaverse in the next decade. 

But it was evident that this environment is well suited for presenting goods and services and advertising integrations into entertainment media products.