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Sabre Corp has signed a contract with the national airline

Software company Sabre Corporation (SABR), in the last days of last year, announced the conclusion of a contract with the Serbian airline Air Serbia. Another example of the successful sale of Sabre solutions, that in 2022 the company expects new agreements in the airline industry. Air Serbia has acquired Sabre Dynamic Availability software, which allows analyzing the current conditions in the transportation market and quickly adapting prices and routes to them. 

Sabre software uses data on trips, purchases of services, traffic, and other information from various sources. Later, we can use this data by machine learning algorithms and the information obtained to create additional revenue. In addition, Air Serbia is considering using the new Air Price IQ solution, which on artificial intelligence algorithms from Sabre. This tool can provide the airline with a personalized travel service with profit maximization. 

It should be noted that Air Serbia is at the stage of expansion and plans to rapidly increase its fleet and the number of routes with a simultaneous increase in profitability. Therefore, the company has chosen Sabre solutions as a positive investment signal. Sabre has a set of solutions used in various industries, but tourism and travel are the main directions. In 2021, the company signed some promising contracts, for example, with the American Express AXP Global Business Travel (GBT), which was looking for tools to automate organizing individual and group trips. SABR has a client base in more than 160 countries and more than 425 thousand partner agencies worldwide.

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