The main intrigue of Apple’s quarterly report

Last week, Apple Inc. (AAPL) reported a report that contained information about solid sales and the company’s innovation strategy quarter of the fiscal year 2022, which ended December 25, Apple received revenue of $123.9 billion (+11% year-on-year). In addition, earnings rose 20% to $34.6 billion, or $2.1 per share. 

These are record figures that exceeded Wall Street expectations. Apple’s leading source of revenue remains smartphone sales, which increased by 9% to $71.63 billion in the quarter. At the same time, the services segment maintains high growth rates: revenue increased by 24% to $19.5 billion. This segment includes Apple TV Internet TV services, Apple Music, Apple Pay app store, iCloud cloud, etc. Apple had 785 million paid subscribers worldwide (+27% year-on-year). 

Apple’s operating system is on almost 2 billion devices. Currently, iPhone 13, Apple Watch Series 7, Mac computers are in high demand. Despite problems with supply chains, the company managed to achieve good results, which brought Apple additional costs of $ 6 billion. The company expects to reduce the severity of this problem in 2022. In addition, at a speech on Thursday, January 27, Apple CEO Tim Cook announced his intention to expand the business in the direction of augmented reality (AR) and metaverses. 

More than 14 thousand AR applications are already in the AppStore, and Apple intends to invest additional funds in this direction. Attention to AR applications in the Apple ecosystem may signify the imminent entry into the augmented reality glasses market under the Apple brand. Some experts believe that the presentation of glasses may take place as early as 2021. Such mirrors can become a new stage in the development of mobile communication technologies and, in the future, replace smartphones.