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The non-obvious reason to buy Twitter is in space?

Entrepreneur Elon Musk has made an offer to buy the social network Twitter Inc. (TWTR) at a large premium. Twitter management agrees to the deal, and the media discuss the reasons for such an expensive purchase.

But for Twitter, there may be a special place in the ecosystem of Elon Musk’s businesses associated with global communications. Elon Musk offered $54.2 per TWTR share, which means the transaction value is about $44 billion. This is a very expensive purchase, and it is unlikely that the desire to write messages without risking getting an account blocked dictates it only.

Elon Musk stated that the purpose of the acquisition is to turn Twitter into a media outlet with a minimum number of restrictions. This is the major topic of discussion in the media, and different publications are discussing whether previously blocked users will return to Twitter.

However, for investors, the commercial side of the transaction is more important, and there are questions about it. Twitter founder Jack Dorsey, commenting on the deal, said that this messaging platform as a business has always been his “only problem and biggest regret.”

Twitter is still a loss-making company, and the peculiarities of the social network with brief messages make it difficult to monetize it. In the current configuration of Twitter, it is unlikely that Elon Musk will solve its profitability. But Elon Musk has a unique resource that no one else has, and he can turn Twitter into a global information platform with incredible influence.

We are talking about the Starlink satellite network, which can “distribute” fast Internet from low orbit. Integration into Starlink can make Twitter a news platform accessible anywhere in the world, and independent of regional regulatory requirements.

No source of information has such opportunities today, and in this case, the purchase of Twitter may be of particular importance for the monetization of Starlink and the development of new projects by Elon Musk.

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